Many times, designing attractive, innovative and safe product packaging for the products contained within it can become a challenge for companies.

The truth is that a packaging marketing planning and strategy is capable of generating very good results in the short term and achieving the objectives of a 100% successful packaging.

From Biotech Packages we have compiled 5 keys that without hesitation you should contemplate in the design of your packaging. Do we know them?

>1. Packaging as a personalization element

Custom packaging needs to be present so your products and brand can stand out .

When the materials used to manufacture packaging are versatile and can be customized, companies can include their corporate image or logo, select the colors of the brand, include striking phrases and valuable information, among many possibilities that boost the attractiveness that the packaging requires to shine by itself.

>2. Build customer loyalty with product packaging

Did you know that packaging has the possibility of retaining consumers ? For example, if you opt for functional packaging that allows another use in addition to protecting the purchased product, it will surely have a positive impact on the customer.

This will make him feel flattered and become a follower of your brand or company.

>3. Double function: commitment to renewable and sustainable packaging

Linked to the previous point, the double functionality of the packaging invites us to use the new market trends. That is, select recyclable and 100% ecological materials that encourage dual use and do not become polluting waste.

>4. Packaging as an added value of your product

Undoubtedly, packaging that has been designed correctly and achieves its objectives of protection and excellent brand communication, adds a lot of value to the product.

In fact, today consumers pay a lot of attention to the packaging of the shipments they receive or buy in supermarkets, strongly influencing the purchase decision.

>5. Quality materials and suppliers

Finally, a good packaging design is guaranteed when the quality of the materials that make it up is high and there are experienced suppliers, permanent stock and advice that allows companies to grow.

Product packaging: better solutions

If you are wondering which is the most profitable or suitable product packaging solution for your company, it is important that you take into account the type of product you are marketing and the objectives of your brand in relation to the public, the packaging system and the logistics involved. general.

There are different solutions such as cardboard boxes, boxes for ecommerce, filling elements, paper and tape , envelopes , customizable bags , etc.

At Biotech Packages we have a team of professionals who are at your disposal to help and advise you in choosing the best option for you.

As packaging manufacturers, we provide solutions that provide competitive improvements, in an efficient, innovative, sustainable and safe way.

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